Are we really a vain society? Do we really have a more-than-normal pride in our appearance? To answer that, you’d have to define normal. There’s nothing wrong with being vain, as long as we don’t get carried away with it. We just want to look good – to look our best. And people have been working hard at looking their best for centuries. And that’s why cosmetics has such a long history. We’d like to take you through the history of cosmetics here; and let’s just see how similar we are to people living in 10,000 BC.