The makers of the popular Wrigley’s gums are now in the beauty business as well. It was recently announced that the Wrigley Company has signed a licensing deal with Lotta Luv LLC to create a line of lip care products.

Lotta Luv is no stranger to creating tasty treats; they are also responsible for Hershey, Reese’s, Tootsie Roll and Snapple. The company also puts out a line of Hostess lip balms as well as Hostess snacks.

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