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Coppertone Wins Sunscreen Suit |
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Popular sun protection maker, Coppertone, was victorious in its suit again Fruit of the Earth for trade dress infringement. A Texas court ruled that Fruit of the Earth must change the packaging used for its ‘no name sport and baby sunscreens’. Coppertone contended that the packaging used by Fruit of the Earth was so similar to their own, customers could be easily confused.
Fruit of the Earth must not only desist from packaging new products that infringe Coppertone’s trade dress, but the Company must also change the packaging of existing products as well. Fruit of the Earth has two weeks in which to comply. If they do not obey the Court’s order, the Company will face sanctions.
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