The HBA Global Expo continues to be the foremost product growth event in the industry. A new product line called Blossom was unveiled at this year’s expo is aimed at tween shoppers.   The slogan ‘Created 4 Girls, By Girls’ demonstrates its commitment to create products specifically for younger skin.

The new range was created by Brandi Wallace and her four daughters Bailey, Bexley, Brooklyn and Berry. The products associated with each girl reflect her distinct personality. An SPF 30 moisturizer and SPF 15 lip balm are included in Bexley’s products. Bailey’s range includes a toner, cleanser and an SPF moisturizer. If you are interested in hair care products then you want to check out the Brooklyn line. In Berry’s range you will find shower gel, body lotion and body powder.

Reports online quote founder Brandi Wallce as saying, “We want to be the first and leading company to help young tween ladies see the value of not just ‘making up’ their face but truly taking care of it and laying the foundation for a lifetime of great skin.”  

The tween market, aimed at children aged 8-12 is fast becoming a hot sector in the beauty and personal care market.

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