How Reliable Are Manufacturer Claims and Advertisements? | Cosmetics & Makeup

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How Reliable Are Manufacturer Claims and Advertisements?

Claims for a cosmetic on a label or in an advertisement must be accurate so that they do not mislead the public. Since certain claims, such as increased attractiveness or increased masculinity, can only be judged subjectively, some puffery (exaggeration of a kind which does not mislead the public) is tolerated. However, be doubtful of any therapeutic claims on a label that does not have a Drug Identification Number (DIN) associated with it. Therapeutic claims are not acceptable for cosmetic products.

Radio or television advertising is previewed and cleared with Advertising Standards Canada before it is broadcast. Printed advertisements do not require pre-clearance review. Instead, a selection of popular Canadian magazines and newspapers are monitored and if an advertisement does not conform with the Regulations, the advertiser is asked to change or withdraw it.

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