It Smells Like Christmas in Georgia | Cosmetics & Makeup

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It Smells Like Christmas in Georgia

The FIANANCIAL -- Tbilisi. Beautiful Christmas products are on offer smelling like luxury perfumes. What’s more, local perfume chains do seem to be quite competent in this respect.

“The Ici Paris New Year lottery is a long-time run tradition at the company. The more perfume you buy at Ici Paris shops the more lottery tickets you collect and the bigger gets your chance to win the grand prize- a Peugeot 206 Sedan. The winners will be revealed on January 25 at GPB,” Tea Modebadze, Ici Paris Marketing Manager, told The FINANCIAL.

Ici Paris is running a traditional New Year lottery. Starting from December 1 the company is offering perfumes with special discounts and the customers are being given free lotteries. The promotion will last till January 14.

“The 2007 best seller perfume brands at Ici Paris included: Versace, D&G, Yves Saint Laurent, Bvlgari, and Gucci,” claimed Modebadze.

According to Modebadze, Ici Paris offers the widest choice of brands and perfume lines for that perfect New Year gift ranging in cost from GEL 6 to GEL 2 320.

“The exclusive Ici Paris product- Bugatti gold plated and chrome plated limited editions is a rather expensive offer that could make a luxury GEL 6 500 Christmas present,” said Modebadze.

As Modebadze noted, in January 2008 Ici Paris will open its third beauty centre in the newly launched shop at 33 Chavchvadze Ave. One more new shop will also be opened at the Goodwill hypermarket.

“The best seller brands at the Voulez Vous shops this year were: Dior, Chanel, and Hugo Boss,” Nato Lukhutashvili, Voulez Vous Marketing Manager, told The FINANCIAL.

Voulez Vous is in the Style Distribution retail business. Style Distribution was founded in 1995. Today the company is a supplier of the top international brands: LVMH (Dior, Guerlain, Givenchy, Kenzo); Procter & Gamble Beauty (Boss Hugo Boss, Baldessarini, Laura Biagiotti, Giorgio Beverly Hills, Lacoste, Jean Patou, Valentino, Max Factor); l’Oreal Produits de Luxe (Lancôme, Biotherm, Cacharel, Armani, Ralph Lauren, Guy roche, Paloma Picasso); Lanvin; GF Ferre; Roberto Cavalli; J’S Exte and Collistar; Coty (Adidas, Pierre Cardin, Celine Dion, David Beckham, Esprit and Rimmel).

“Sales, as a rule, are several times increased during the New Year season,” said Lukhutashvili.

As Levan Bokuchava, Oriflame Sales Manager in Georgia and Armenia, told The FINANCIAL,
the new products Oriflame intends to present in 2008 include: Macadamia Nut & Honeysuckle - shower gel, Valentine Hand cream, Time Reversing neck & Décolleté cream - body cream, Baby range, Feminelle - intimate gel, and many, many more to be available throughout 2008.

“Oriflame in 2007 had a two digit sales growth, an increased number of Oriflame Georgia consultants, purchase of land in the outskirts of Tbilisi with a perspective to build a regional warehouse, and stable consistent growth of the employment rate of Oriflame’s dedicated staff (all citizens of Georgia),” claimed Bokuchava.

As Bokuchava noted Oriflame Catalogue number 17 is almost fully dedicated to the NY promotion.

Oriflame is a cosmetics company that sells high-quality natural skincare and cosmetic products through an independent sales force, outside the traditional retail environment. Direct sales allow customers to get advice and inspiration from people they know and trust. Buying direct is reliable and convenient.

Oriflame Cosmetics is today one of the world's fastest-growing cosmetics companies. Oriflame is present in 57 countries and is one of the market leaders in over 30 countries. A sales force of 1.6 million independent Sales Consultants market a complete range of high quality skincare, fragrances and cosmetics.

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