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USA : Success of Discover Beauty program to expand spa sectors

Following the monumental success of the Discover Beauty program at the 2007 event, Cosmoprof North America announces the debut of Discover Beauty - Spa.

Held annually at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America is the premier business-to-business beauty event encompassing all sectors of the industry in one venue.

The Discover Beauty program isdesigned to assist newly emerging brands in finding the proper market, while spotlighting the newest trends for retail buyers, and now, spa buyers.

By offering one-on-one meetings between prestigious industry buyers and Discover Beauty exhibitors, Cosmoprof North America is providing match-making opportunities for buyers as well as emerging brands unlike those seen at any other beauty event.

The huge success of the inaugural Discover Beauty program in 2007 prompted show organizers to expand the program, doubling the assigned space and broadening the profile to include retail and spa sectors.

Discover Beauty - Spa exhibitors will enjoy the opportunity to meet with spa buyers who are interested in finding new resources not yet available in the marketplace.

To support the debut of Discover Beauty - Spa, Cosmoprof North America has partnered with the Las Vegas Spa Association (LVSA) to bring spa directors from some of the largest spas in the country to participate in the one-on-one meetings.

As Las Vegas is home to some of the largest spas inthe North American market, this strategic partnership will bring highly desirable spa buyers face to face with the innovative companies showcased as part of Discover Beauty - Spa.

"The Las Vegas Spa Association is excited to be joining an elite group of international health and beauty professionals at Cosmoprof North America.

Las Vegas is an ideal location for an event of this magnitude. We have the largest concentration of world-class spas and a convenient destination city to make the event a success for all attendees.

The Discover Beauty program is an innovative way to make personalized introductions to the newest brands to enter the United States.

It is an excellent means of helping time-starved Spa Directors and owners make the best use of their time at Cosmoprof North America."

- Jennifer Lynn, Chairperson, Las Vegas Spa Association /
Director, Qua Baths & Spa, Caesars Palace.

To qualify for Discover Beauty - Spa, candidates must be either a new company or an existing company not yet distributed in the US market featuring innovative concepts and formulations. Discover Beauty is open to a limited number of pre-selected exhibitors.

Cosmoprof North America

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