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Pure cosmetics: Bring out your natural beauty!

TODAYShow.com contributor

Having trouble keeping up with our increasingly organic, eco-friendly world? Let me be your guide! From all-natural makeup to the best in eco-conscious jeans, I will test and review the products and treatments that are best for you and the planet.

Eye makeup When it comes to beauty, I have a theory that’s becoming easier and easier to live by: Just because you use all-natural, eco-friendly personal care products doesn’t mean you have to look like you do.

Take eco-conscious fashion — as it moves further away from the bulky, itchy, acorn-colored sweaters and unflattering hemp pants of the ’70s (at least that’s what they look like in the pictures), so does natural beauty. My decision to place only toxic-free products on my skin — the body’s biggest organ, remember? — does not mean that I’ve also decided to let my dark under-eye circles and the occasional pimple hang out for the world to see.

I like makeup. I like it so much that, like millions of other women, I use it every day — with the exception of those lazy, rainy Sundays when I stay home in my pajamas organizing my closet and watching reruns of “Iron Chef.” But my makeup use wasn’t born from the Tammy Faye Baker school of cosmetology. Oh, no. The cosmetics I use serve the sole purpose of sparking one question in the minds of the people who pass me on the street: “Could she possibly wake up looking like that?” The answer, of course, is no. I wake up puffy and bleary-eyed — that’s why I wear makeup.

The key is: I wear makeup to look like I’m not wearing makeup. I try to create an aura of born-with-it beauty that’s pretty much impossible to achieve after the age of 30. And most of the time it works. A couple of strategic dabs of under-eye concealer knock out the dark half- moons that greet me even after a solid eight hours of sleep. A few gentle swipes of a peachy blush prevent me from looking like a redheaded zombie — we carrottops can be so pasty — and a bit of mascara completes the look.

Though I was aware that both drugstore cosmetic brands and their luxury counterparts often contain suspected toxins like parabens and petroleums, I was at first hesitant to ditch my makeup standbys. I knew all about natural deodorant, toothpaste and moisturizer, but was unsure of what to expect in the world of natural cosmetics. Would I find vials of crushed flower petals mixed with the sap of a young tree? Fresh mud combined with a few drops of river water? Well, I was pleasantly surprised. There are many quality options available today to maintain your glowing natural beauty — and none involve rubbing your cheeks against a rose bush or spreading pomegranate seeds on your lips (which may not be a bad idea for a little elegant lip color). But like any new makeup item, be prepared for some trial-and-error as you search for the brand and product that feels best for you.

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