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What you Need to Know About PH Levels in your Beauty Products pH stands for “potential hydrogen” and is a measure of acidity and/or alkalinity. Everything about you has a pH level and a pH balance that is very important for proper health. A proper pH level is also a major factor in how we look. Skin and hair have a natural pH as do the products we put on them. Choosing products that are too high or too low in pH will affect our skin and hair by either nourishing it or irritating it. While opinions on optimal pH levels for beauty products may vary, here is a brief explanation of how pH works and what to look for in some of the most popular products today.